Eastern Europe B2C eCommerce Market Review 2022: Blik,

Dublin, Jan. 24, 2022 (GLOBE NEWSWIRE) — The “Eastern Europe B2C e-Commerce Market 2022” report has been added to from ResearchAndMarkets.com offer.

This report shares information on the B2C e-commerce market development, latest trends and forecast in Eastern Europe, including the effects of the COVID-19 pandemic. Among other findings, the publication reveals that in Poland the three most preferred payment methods in 2020 were Blik, bank transfer and card.

B2C e-commerce market in Eastern Europe accelerated after the onset of COVID-19

Eastern European countries have witnessed continued growth in the B2C e-commerce market, especially notable after the outbreak of COVID-19 in 2020. This is due to constraints imposed on the retail market caused by the proliferation of COVID-19 restrictions, meaning the first half of 2020 was a booming time for B2C e-commerce. For example, the Russian B2C e-commerce market recorded significant growth of almost 60% year-on-year from 2019 to 2020. Moreover, the domestic B2C e-commerce market almost doubled between 2019 and 2020. In Poland, the online retail market continued to accelerate. this year compared to 2020, with the product category contributing the most to the growth of the B2C e-commerce market being home and garden, followed by electronics and media.

Clothing, footwear and accessories was the product category for which consumers in Eastern European countries bought the most online in 2020

The product segments commonly purchased when shopping online in Eastern Europe varied from market to market. The main product category in the Russian B2C e-commerce market in 2020 was electronics and household appliances, followed by clothing and footwear, food, furniture and household goods, and beauty and of health. In Turkey, among the most commonly purchased items online in 2021 were clothing, footwear and accessories, restaurant deliveries, and food and beverages. In the Czech Republic, in 2020, the most purchased product sector online was clothing, footwear and accessories, followed by cosmetics and beauty and sporting goods.

Cashless payments gained momentum in Eastern Europe after COVID-19 in 2020

With the onset of the pandemic and the shift in consumer behavior towards e-commerce, payment method preferences in e-commerce have also changed in 2020. The increase in cashless payments and a decline in online payments species have been observed in Eastern European countries. For example, in Russia, the share of non-cash transactions in the total expenditure of citizens exceeded the 50% mark in 2020. Moreover, among the main payment service providers, the most popular in the country in 2020 were Sberbank, Yandex.Money and others. . As for Poles, Blik was the most popular payment channel in 2020, followed by bank transfer and card. Blik was widely used by the younger generation up to the age of 29, while bank transfer and card were preferred by older consumers, as of 2020.

Main topics covered:

1. Management Summary

2. Global developments

  • B2C e-commerce sales value, USD trillion, and annual change, %, 2019-2025f
  • B2C e-commerce sales value, USD trillion, and share, % of total retail sales, 2019-2025f
  • Top 10 countries, by value of B2C e-commerce sales, USD billion, and annual change, in %, 2020 and 2021e
  • Breakdown of top 10 countries, by B2C e-commerce sales, as % of total global B2C e-commerce, 2021e
  • B2C e-commerce sales growth rate globally and in top 10 countries, incl. India, Brazil, Russia, in %, 2021e
  • Compound annual growth rate of e-commerce sales, % change year-over-year, 2020-2024f

3. Regional developments

  • B2C e-commerce market overview, November 2021
  • E-commerce sales value of online retailers, USD billion, 2019 & 2020
  • Top 5 Fastest Growing Online Retailers, % Year-over-Year Change, 2020
  • Top 5 fastest growing online product categories, % change year over year, 2020
  • Penetration rate of online buyers, by age group, in % of Internet users, 2015-2020
  • Internet penetration in the EU, by country, in % of individuals, 2015-2020
  • Penetration of online shoppers in the EU, by country, in % of individuals, 2015-2019
  • Penetration of online shoppers in the EU, by country, in % of individuals, 2020
  • B2C e-commerce sales value, USD trillion, and annual change, %, 2019-2025f
  • B2C e-commerce sales value, USD trillion, and share, % of total retail sales, 2019-2025f
  • Top preferred payment methods, by before and after COVID-19, in % of adults, March 2021

4. Russia

5. Poland

6. Turkey

7. Czech Republic

8. Greece

9. Romania

10. Hungary

Companies cited

  • After-payment
  • Ali Baba
  • Aliexpress
  • allegro
  • Amazon
  • Apple
  • Pay Apple
  • Argos
  • Blick
  • crossroads
  • Cashier
  • Cdiscount
  • Citilink
  • Clearpay
  • eBay
  • El Corte Ingles
  • Emag.hu
  • Emag.ro
  • Etsy
  • Fenton
  • Floa
  • Fnac
  • Difference
  • Google Pay
  • H&M
  • Ikea
  • Klarna
  • media market
  • Media reach
  • openpay
  • Otto.de
  • Ozone
  • pay.uk
  • PayPal
  • Public.gr
  • QIWI
  • Pay Samsung
  • Saturn
  • Sberbank
  • VanMoof
  • WebMoney
  • Wild berries
  • To wish
  • Yandex.Money
  • Zalando

For more information about this report visit https://www.researchandmarkets.com/r/ojfl3p

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